If you run webinars with any regularity, you are already producing a podcast. You are just not publishing it.
A webinar is forty-five minutes of you teaching the thing you know best, recorded, structured, and already paid for in preparation time. A podcast episode is the same forty-five minutes, minus the slides, delivered to people while they drive, walk, and do dishes. The audience that will sit at a desk for your webinar and the audience that will listen to you on a commute barely overlap — which means the recording sitting in your library right now can reach a second audience at almost zero additional cost.
Here is the full path, step by step, including the parts most guides skip.
Step 1: Record like audio matters, because it does
The single biggest difference between a webinar that converts to a podcast well and one that does not is decided before you go live. Video viewers forgive average audio because they have your face and your slides. Podcast listeners have nothing else. Average audio on a podcast is the whole product being average.
The fixes are unglamorous: a directional microphone close to your mouth, a quiet room, and a thirty-second test recording you actually listen back to. If you do nothing else from this post, do that.
Step 2: Extract the audio
Take your webinar recording and pull the audio track out as its own file. Every serious editing tool can do this, and a webinar and podcast platform that handles both formats will do it for you — on Canira, you import the recording and the audio is extracted as an episode draft without touching an editor.
Step 3: Cut the parts that only worked live
This is the step that separates a real episode from a lazy repost. Some moments make sense in a live room and make no sense in a listener's ears: "can everyone see my screen," the ninety seconds of waiting for people to join, the "as you can see on this slide" narration of a visual the listener cannot see.
You do not need a full re-edit. You need three cuts: trim the dead air at the start, remove the screen-share housekeeping, and — where you walked through a visual — decide whether the explanation stands on its own. Usually it does, because you were talking the whole time anyway. When it does not, record a one-sentence bridge: "I'm describing the pricing table from the live session here — the short version is this."
Step 4: Write show notes from the transcript, not from memory
Generate a transcript of the episode. Beyond accessibility, the transcript is your show notes, your episode description, and your search surface — podcast directories and search engines index text, not audio. Pull the three or four real takeaways into the episode description, with timestamps if your audience skims.
On Canira this is the same button: the AI transcript is generated when the episode is uploaded, and it is editable before you publish.
Step 5: Set up distribution once
A podcast is delivered by an RSS feed — one URL that Apple Podcasts, Spotify, and Amazon Music all read. You submit the feed to each directory exactly once. After that, publishing an episode anywhere means publishing it everywhere; the directories pick up new episodes from the feed automatically.
This is a fifteen-minute, one-time task, and it is the step most people stall on because it sounds technical. It is not. Your host generates the feed URL; you paste it into each directory's submission page; you wait a day or two for approval. Done. Canira generates a standards-compliant feed for every show — there is a walkthrough on the podcast platform page.
Step 6: Let the cadence do the work
Here is the compounding part. A weekly webinar is a weekly show. You are not "starting a podcast" — with its blank-page dread and its episode-zero planning paralysis — you are publishing a byproduct of work you already do. Six months of webinars becomes twenty-five episodes of back catalog, which is the thing that makes new listeners take a show seriously.
The honest math
Done manually with separate tools, this workflow costs maybe an hour per episode: export, edit, transcribe, upload, write notes. Done on a platform where webinars and podcasts share one library, it costs minutes, because the recording, the audio extraction, the transcript, and the feed are the same system. That gap is exactly why we built both halves into Canira instead of treating podcasting as someone else's product.
If you have a backlog of webinar recordings and want them working as a podcast by next week, the Founding Member program is the shortest path — and I will personally tell you which of your recordings to publish first.
— Chante
Founder, Canira
chante@canira.io